The future of packaging is here
Posted by: Directions Marketing on: October 18, 2011
As your brand grows, your packaging needs to evolve with it. Packaging design and functionality must capture brand advancement, reflect forward-thinking design, and respond to the shifting needs of your consumer base.
Projecting your brand into the future, does your packaging get left behind? Now is the time to align the two, and also address buyers’ needs in ways that add real and perceived value.
Our demonstrated abilities in conceptual packaging innovation and design execution have helped our clients become leaders in new categories, and our Tri-tainer™ bulk dog food container recently took home Grand Prize honors in PMMI’s “Project 2020: The Consumer Experience” packaging design contest.
If we can reinvent a standard dog food bag into the award-winning Tri-tainer design of the future, imagine the possibilities a partnership with Directions Marketing holds for your brand!
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About Directions Marketing
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Directions Marketing has assembled the best and brightest in strategic planning and development, classic communication, public relations, Internet marketing and consumer packaging under one roof to provide responsive, fully integrated solutions for our business-to-business and business-to-consumer clients that achieve exceptional results. |
About Todd O.
I have more than 25 years of experience in business-to-business and business-to-consumer marketing, package development, brand refinement and
brand promotions. I find success in creating emotional connections to brands.
About John
I’ve been raising client visibility for over 23 years. I can develop your strategic PR plan, and I know how to connect and leverage PR across marketing initiatives, elevating your brand’s position and credibility with your target audience.
About Tom
I have more than 15 years of marketing and public relations experience which follows 17 years as a newspaper journalist. I know how to tell your story to your target audiences.
About Aaron
Excellent design does more than just look good; it creates an appeal and enhances communication with your target audience. I’ve been helping clients attract, appeal and communicate through strong design for more than 7 years.
About Kay
I have 20+ years advertising, marketing and branding experience for internationally known industry leaders. I am adept at strategic planning and working with multiple brands and consumer segments.
About Patti
I’ve been growing customer trust for more than 25 years. I lead teams in supporting and enhancing client business strategies by asking the right questions and collaborating to create cost-effective marketing strategies that get results.
About Todd W.
With 17+ years in packaging production and color management—and 12 of those years at a large-scale flexible film printer /manufacturer—I can troubleshoot virtually any problem and protect your brand at press.